Hi!

My name is Eve and I am a Fashion Marketing Graduate from Collarts.

I am a fashion marketing student with a strong interest in the fashion and beauty industries, particularly within creative direction, brand storytelling, and the development of meaningful consumer experiences. My passion for these industries extends beyond my studies, shaped by both practical experience and a curiosity for how brands communicate identity, emotion, and culture.

I have a background as a makeup artist, a role I continue to practice with clients today. This experience has played a significant role in shaping my creative perspective, allowing me to understand beauty on a more personal level and appreciate the importance of detail, individuality, and visual expression.

Alongside this, I have over five years of retail experience, where I have developed a strong understanding of customer behaviour, brand presentation, and in-store experience. Within these roles, I have also assisted with social media content creation, including filming, supporting visual storytelling, and contributing to how the brand is presented across digital platforms. In addition to this, I have managed my own small makeup social media account, which has given me valuable insight into content creation, audience engagement, and understanding how trends emerge and evolve. It has also helped me develop an awareness of how personal branding works in practice, particularly in how consistency, aesthetic direction, and authenticity contribute to building an online presence.

Throughout my academic journey, I have consistently achieved strong results and developed a growing interest in creative direction and brand development. I am particularly drawn to the process of building brands from the ground up, from initial concept development through to visual identity and strategic execution. Several of these explorations are showcased within this portfolio, reflecting my interest in both conceptual thinking and applied design.

I am also interested in sustainability within the fashion industry. I am aware of the environmental and social impact of overconsumption, fast fashion, and material-driven culture, and I am passionate about exploring how brands can move towards more conscious, responsible practices. Through my work, I aim to consider how sustainability can be integrated not just as a message, but as a meaningful part of brand identity and consumer engagement.

In terms of technical skills, I am confident using Canva, Adobe Creative, and a range of digital tools that support both creative development and marketing execution.

Overall, my work is driven by a desire to bring fresh, thoughtful ideas to the ever changing and evolving fashion industry. I aim to combine creativity, awareness, and strategic thinking to contribute meaningfully to the future of fashion and beauty, and to continue developing my own voice within the industry as it changes and grows.